SUMMER EMAIL CAMPAIGN

ROLE
Marketing Director, Photographer, Writer

Part of the broader Summer of Luxury campaign, strategically crafted to reach Mailchimp contacts with exclusive insights and high-end real estate trends. Content was thoughtfully adapted for distribution across multiple platforms, ensuring each piece was tailored to engage audiences while maintaining campaign consistency. This approach allowed us to maximize impact and connect with clients through various touchpoints.

- Provide a market update on the record-breaking housing market and shifting conditions
- Showcase biophilic design trends to engage subscribers interested in architecture and wellness
- Highlight new luxury residential projects in Atlanta to demonstrate local market knowledge
- Feature the firm's Q2 charity, Emory Winship Cancer Institute, to showcase community involvement
- Remind homeowners about the homestead exemption deadline to provide valuable information
- Encourage potential recruits to connect with the firm for career opportunities
- Summer-themed Exclusively Beacham email campaign
- Market update on record-breaking home prices and shifting market conditions
- Article on biophilic design trends in architecture
- Spotlight on new luxury residential projects in Atlanta
- Call-to-action for potential recruits to connect with the firm
- New listings section with direct links to the website
- Performance metrics and analytics to measure campaign success