A SUMMER

CAMPAIGN

CAMPAIGN STRATEGY
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Empower agents with a premium, results-driven presentation to secure listings
Clearly communicate the company’s unique selling propositions
Establish a go-to resource agents can leverage in every listing appointment
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Defined the visual identity, messaging, and content direction to align with brand positioning
Crafted persuasive copy that effectively communicated the company’s strengths and market leadership
Collaborated with key stakeholders to ensure the final piece resonated with its intended audience
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Designed and produced a branded, 8-page quarterly newsletter, serving as a powerful listing, and marketing tool for 55+ stakeholders.
Recognized with 1st Place in Consumer Marketing Materials by Leading Real Estate Companies of the World®, outperforming 550+ firms across 70+ countries
Strengthened brand authority, increasing company sales volume and reinforcing its position among the industry's top-performing brokerages
Equipped agents with a high-impact marketing tool that directly influenced their ability to secure high-value listings in competitive sales environments

PRINT NEWSLETTER
A QUARTERLY PRINT NEWSLETTER
EMAIL CAMPAIGN
DISTRIBUTED TO 60K+ SUBSCRIBERS

MAGAZINE AD
Atlanta Magazine, HOME Edition

DIRECT MAIL