A SUMMER

CAMPAIGN

CAMPAIGN STRATEGY

    • Empower agents with a premium, results-driven presentation to secure listings

    • Clearly communicate the company’s unique selling propositions

    • Establish a go-to resource agents can leverage in every listing appointment

    • Defined the visual identity, messaging, and content direction to align with brand positioning

    • Crafted persuasive copy that effectively communicated the company’s strengths and market leadership

    • Collaborated with key stakeholders to ensure the final piece resonated with its intended audience

    • Designed and produced a branded, 8-page quarterly newsletter, serving as a powerful listing, and marketing tool for 55+ stakeholders.

    • Recognized with 1st Place in Consumer Marketing Materials by Leading Real Estate Companies of the World®, outperforming 550+ firms across 70+ countries

    • Strengthened brand authority, increasing company sales volume and reinforcing its position among the industry's top-performing brokerages

    • Equipped agents with a high-impact marketing tool that directly influenced their ability to secure high-value listings in competitive sales environments

PRINT NEWSLETTER

A QUARTERLY PRINT NEWSLETTER

EMAIL CAMPAIGN

DISTRIBUTED TO 60K+ SUBSCRIBERS

MAGAZINE AD

Atlanta Magazine, HOME Edition

DIRECT MAIL

INNOVATIVE VELLUM ENVELOPES ELEVATED THE PIECE FURTHER – INSPIRING CITY-WIDE INDUSTRY COMPETITOR ADOPTION