REBRANDING BEACHAM&CO.

As Marketing Director at Beacham & Company, I led a strategic rebrand to modernize the firm’s identity while preserving its classic appeal. This initiative redefined the company’s visual presence across all platforms, aligning luxury aesthetics with approachability. The rebrand encompassed a refined logo, updated typography, and a sophisticated color palette, ensuring a cohesive brand experience. We redesigned marketing collateral, including distinctive wooden yard signs, and overhauled the website with custom UI wireframes to enhance functionality for both property searchers and clients. Individual agent branding was seamlessly integrated to align with the new company identity.

The success of the rebrand was recognized internationally, earning multiple international marketing industry awards:

1st Place / Consumer Marketing Materials 2021

1st Place / Consumer Marketing Materials 2022

2nd Place / Interactive Media 2022

3rd Place / Brand Building 2022

STATIONARY CARDS

  • By creating personalized, seasonally relevant, and brand-consistent cards in-house, we demonstrate our commitment to quality and attention to detail.

    • Seasonal relevance: Curating cards to the season demonstrates attention to detail and proactivity, helping you stand out from competitors.

    • Brand consistency: Incorporating branding elements on stationery ensures consistent client communications, building recognition and trust.

    • Versatile marketing: Stationery can be used for handwritten letters, thank-you notes, client gifts, and office displays, showcasing your commitment to relationships.

    • High-Quality Visuals: Vibrant photos create a lasting impression, increasing the likelihood of referrals and future opportunities.

    • In-house production: Printing and producing these stationery cards in-house demonstrates your company's capabilities and attention to detail.

TRIFOLD MAILERS

  • Elevated client marketing with personalized branding, data-driven content showcasing strengths, and a tangible expression of exceptional service, fostering brand recognition and driving results.

    1. Visually reinforce the firm's brand image, fostering recognition and memorability among potential clients.

    2. High-quality materials, elegant design, and a touch of personalization create a premium feel that aligns with the firm's clientele's expectations.

    3. Mailers act as subtle yet effective marketing tools, keeping the firm's brand top-of-mind for potential clients.

LEAD GENERATION MAIL

  • A marketing mailer that goes beyond the typical "Just Sold" postcard. This multi-page format allows agents to showcase their recent sales success while also highlighting the unique benefits of working with a boutique, award-winning firm.

MINI CALENDARS

  • Custom mini desk calendars, featuring curated photos for each month and designed in-house, serve as a unique marketing tool for agents.

    • Featuring agent listings within the calendar provides a valuable opportunity to showcase their properties and expertise to clients.

    • Offering a functional, year-round touch point, keeping the brand and agents top-of-mind.